Special Tourist Promotions for Spots around Matsue Castle See Matsue with the Age, Soge, Bake Journey!

“Age, Soge, Bake” is a playful phrase from the local Matsue dialect meaning something like “this, that—everything transforms!” It reflects the spirit of Japanese folktales where everyday things shift shape or reveal hidden sides. The phrase echoes the world of Lafcadio Hearn, who lived in Matsue where he met his wife Setsu, and who introduced these mysterious, magical stories to the world taht his wife shared with him.

 

The Age, Soge, Bake Journey is a campaign that allows those who visited cultural facilities around Matsue Castle to receive discounts at Matsue Castle, the castle town and on local cuisine and souvenirs. Avail of this opportunity to immerse yourself in the streets of the enchanting castle and castle town, just as Lafcadio Hearn did! Just show your ticket from one of these locations at the next one of these locations you visit to avail of the campaign.

Find participating locations here

Tickets valid for this campaign:
What you will receive in this campaign:

← Applicable locations have this symbol on display.
Type Applicable Locations Details
Discount on
Admission		 Matsue Castle Keep, Lafcadio Hearn Memorial Museum,
Lafcadio Hearn’s Former Residence, Samurai Residence,
Mei-mei an Teahouse, Matsue History Museum, Matsue Horan-Enya Memorial Hall, Tanabe Museum of Art, Shimane Art Museum, Matsue Horikawa Art Museum, Horikawa Sightseeing Boat		 20% off
regular
price*


*Tanabe Art Museum is a 100 yen discount

*Horikawa Sightseeing Boat is a 200 yen discount (except Karakoro Hiroba boarding point)

*The Horikawa Art Museum is 1,000 yen for University Students and over.

Elementary and high school children are free.

*Those who receive group or citizen discounts cannot additionally add on this discount.

【Other Perks】

Name of Business Campaign Notes GoogleMAP HP(Instagram)
Matsue Kimono Rental Horikawa Komachi A 10 % discount applies to all customers who will be renting an item.
Kimono: ¥‎6,000 →¥‎5,400
Yukata: ¥5,000→ ¥4,500		 This discount does not apply to outfits to be used for celebrations/events (Yukata for Firework Festivals, Hakama for Graduation Ceremonies, etc.) MAP HP
99 Hualian Matsue DanDan 10% off a meal   MAP Instagram
Quilt Kobo Kei All items discounted 10% This deal does not apply to some items (items under consignment) MAP /
Shimane Local Products Center “Matsue Gelato” Discount Sale（50-yen off for 1 applicable gelato with each use of a campaign ticket) Any ticket used to receive a 50 yen discount on an applicable gelato will be stamped to indicate it has been used.
The use of campaign tickets are limited to 1 for every purchase.		 MAP HP
Ougon Taiyaki Kitahori By using a campaign ticket, you will receive 50-yen off a purchase of 1,000 yen or more Usage is limited to 1 campaign ticket per order. MAP Instagram
Sodeshi Pottery 10% off one item

This deal does not apply to some items.

Usage is limited to 1 campaign ticket per order.

 MAP Instagram
Atelier gtp For any purchase over 2000-yen, a small gift will be included This does not apply to the handicraft workshop MAP HP
Geshou-ji Temple 100-yen discount off a serving of Matcha Tea   MAP HP
Izumo Soba Kigaru 100-yen off for customers who order the Matsue Matsudaira Soba The amount of Matsue Matsudaira Soba meals that can be served is limited. MAP HP
Lake Shinji Pleasure Cruise 10％ off boarding fee   MAP HP
Aonooto For those customers will be dining with us...
Lunch: 1 free cup of coffee or soft drink
Dinner: 1 free drink		 This deal is limited to customers who will order food. This deal cannot be combined with other campaign tickets. MAP Instagram
Workshop Tonbo 20% discount off items purchased at checkout One ticket per transaction. MAP HP
Kenasun 50-yen discount off a drink per applicable ticket   MAP Instagram
Coffee Factory Matsue Roasting Place 10% off coffee beans Applicable to all coffee beans at checkout MAP HP
Ronjin One free mini ice cream for those dining at the restaurant One per applicable ticket. MAP HP
Kamiyo Soba

50 yen off one cup and 100 yen off one bottle of Junmai Ginjo sake

   MAP  
Café Kiharu

100 yen off the Matcha and Crafted Fresh Japanese Confectionery set per applicable ticket

 One ticket per transaction. Cannot be used with other discounts. MAP HP
Café　&　Sweets Matsue Chatté

Shijimi clam soup (made with red miso or white miso broth)

 One ticket per transaction. MAP Instagram
Yakiniku Ginzan Wagyu

Discount at checkout:

Lunch: 5%
Dinner: 10%

 One ticket per transaction. MAP HP
Ramen Tonteki Daisho

3% discount at the cash register when you show an applicable ticket

 One ticket per transaction. MAP Instagram
Guest House Daisho Oshiro Asobi

5% off your accomodation fee when you show your applicable ticket at the register.

 Reservations are made in advance by phone or via our website. Your reservation will be confirmed if there is a room free on your desired date. If you pay for the accomodation online on a booking site, you cannot recceive this discount. It can only be applied to reservations made over the phone or through our website. MAP HP
Soba Kanmi Chidori Chaya

A gift of Kuromoji tea 100% produced in Shimane prefecture with purchase of 500 yen or more.

 One ticket per transaction. MAP HP
Maruta-ya

100-yen discount off our original Izumo Bake Soba (1 per person)

 One ticket per transaction. MAP HP
Hibi Hakko Dou

By presenting a valid coupon ticket, you will receive 50 yen off any 1 bento box worth 1500 yen or more.
*There is no limit to the number of coupon tickets you can use for a single purchase. Ex: If you purchase 3 bento boxes of 1500 yen or more, you can use 3 tickets to receive 150 yen off the total.

 *Only applies to takeout.
*Normally we accept orders that are placed 2 days in advance, but sometimes we can fulfill orders the day of. If you would like to make an order the day of, please check with us ahead of time by calling.		 MAP Instagram



Promotional Period
Until March 31st 2027 (planned)

Back to top